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‘Lumière Bosch’ by Lucian Bernhard, 1912

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Reference: 1904

Original poster, circa 1912. Conservation linen mounted, framed and glazed.

Dimensions: 34 x 26 inches (87 x 66 cm).

Additional Notes: LUCIAN BERNHARD is one of those who pioneered modern advertising language corresponding to the economic upswing and the accompanying accelerated rhythm of life. As the inventor of the so-called ‘Sachplakat’ – functional poster – he has decidedly shaped the history of commercial advertising. He designed the lettering of brand and corporate names for large firms like Bosch, Kaffee HAG or Pelikan, and today their modern versions still refer to those Bernhard created.







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