Large Campari Soda sign, 1950s

Cavalieri Pubblicità of Vicenza, Italy

A massive 1950s enamelled metal advertising sign for Campari Soda, the world’s first pre-mixed alcoholic drink, released in 1932. Instantly recognisable by its distinctive single-serving bottle designed by the Italian Futurist Fortunado Depero with its ‘upside-down’ goblet shape, it was an early icon in commercial product design.

Cavalieri Pubblicità produced three different enamel metal signs of this size for Campari, promoting standard Campari, Bitter Campari and this one for Campari Soda.

Size: Length: 78 inches (197 cm)
Height: 38 inches (97 cm)

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