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‘Michelin – Cie Gle Transatlantique’, 1922
Roger Broders (French, 1883-1953)
‘Michelin – Cie Gle Transatlantique’.
A humorous and rare original poster created in 1922. Conservation linen mounted and framed within a plain black oak stained frame with an acid-free mount.
Size: 49 x 33 inches (125 x 84 cm)
This cross-promotional poster for both CGT and the Michelin tyre company shows the famous Monsieur Bibendum wearing North African-style dress and was intended to promote Renault bus tours along the North African coastline. Arriving by CGT boat from Bordeaux into Casablanca, travellers could take in a number of stops in Morocco, Algeria and Tunisia, before picking up the return boat from Tunis back to Marseille.