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Giovanni Mingozzi: ‘Campari Soda’, 1950
Giovanni Mingozzi (Italian, b.1891)
‘Campari Soda’. Original 1950 advertising poster for Campari Soda, linen backed and framed to edge in a plain black oak frame.
Size: 41 x 29 inches (104 x 73 cm).
First produced in 1932, Campari Soda was the world’s first pre-mixed alcoholic drink, the single serving bottle made distinctive by its ‘upside-down’ goblet shape. Designed by the Italian Futurist Fortunado Depero, it was an early icon in commercial design.
Mingozzi, founder of the design agency ATLA, a pseudonym he used on many of his poster designs in the 1920s, understood the strength of the product’s design, keeping the poster visually simple and to the point.