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ROLEX bronze dealership display, 1960
'A Crown for Every Achievement'
ROLEX: an unusual and highly decorative dealership display for luxury Swiss watch brand Rolex, the polished bronze letters, circa 1960 are remounted onto a polished Cadmium Green Plexi background, surrounded by an ebonized frame perfect for wall mounting.
Size: 16 x 20 inches (41 x 51 cm)
Originally founded in London in 1905, what was to become the Rolex Watch Co. Ltd moved its headquarters to Geneva after WWI. Currently, three Rolex watches feature among the world's ten most valuable - in particular, actor Paul Newman's Rolex Daytona currently holds the title of the most expensive wristwatch and the second most expensive watch ever sold at auction.