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‘Michelin – Cie Gle Transatlantique’, 1922

Roger Broders (French, 1883-1953)

‘Michelin – Cie Gle Transatlantique’.

A humorous and rare original poster created in 1922. Conservation linen mounted and framed within a plain black oak stained frame with an acid-free mount.

Size: 49 x 33 inches (125 x 84 cm)

This cross-promotional poster for both CGT and the Michelin tyre company shows the famous Monsieur Bibendum wearing North African-style dress and was intended to promote Renault bus tours along the North African coastline. Arriving by CGT boat from Bordeaux into Casablanca, travellers could take in a number of stops in Morocco, Algeria and Tunisia, before picking up the return boat from Tunis back to Marseille.

Price Code: ££££

Reference: 6412

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